We positioned Vodafone as a fully integrated exclusive partner of the “Voice”, from day 1, not only of the broadcast but moreover of “The Voice” content, creating relevant and meaningful interaction.
Not only did we utilize at big scale the platform’s capacities (Facebook page, TV’s website etc.), but we also created “the RED Room”, the room where artists keep their fans updates. We had a social media host equipped with Vodafone gear, presenting 5 items per show.
We achieved flexible distribution of our client’s measurable communication airtime, by an implemented trading approach consisting of Vodafone presence in additional day part zones out of the program context.
Positive awareness from its first days of broadcast, exclusivity presence, enhanced branding & BTL opportunities, Online activation for the 1st time in Albania in that extent!
CreditsCreative agency: J.Walter Thompson Tirana